Project Background
A commercial complex in a city's core business district has a total construction area of 120,000 square meters, including 6 floors of commerce + 2 floors of underground garages. There is no GPS signal in the venue, making it difficult for customers to find stores and cars.； Passenger flow data cannot be counted, and operational decisions rely on experience. ； The accuracy of marketing push is low, and there is an urgent need for a ground-breaking, low-cost, non-inductive WiFi indoor positioning solution.
Cooperation Content
1. Product application: Deploy 216 positioning WiFi APs, 2 AC positioning controllers, 1 positioning engine server, and 1 indoor electronic map and passenger flow analysis system to achieve real-time positioning coverage of mobile terminals throughout the venue.
2. Implementation highlights: construction without closing the store, deployment at night in different areas； Fingerprint collection and map production are synchronized, and the entire market is ready in 45 days. ； Supports integrated delivery of mini program navigation, car search, large screen for passenger flow, and merchant data analysis.
Project Results
1. Product level: 100% internal positioning coverage, stable accuracy of 3-5 meters, first positioning time ≤ 2 seconds, average daily processing of 180,000 positioning requests, and system stable operation rate of 99.9%.
2. Customer value: Customers’ time to find a store/car is shortened by an average of 62%, and parking-related complaints are reduced by 71%.； Visualization of passenger flow data improves operational decision-making efficiency by 53% ； Precise location marketing drove merchants to store conversion rate increased by 27%, and the length of stay in the store increased by 19%.
Customer Feedback
“This WiFi indoor positioning solution is fast to implement, does not affect business, and significantly improves customer experience. The passenger flow data also helps us refine operations and investment promotion, and the effect is very real. ”
—— General manager of a commercial complex project
