Core Pain Points
1. There is no GPS signal indoors in the mall. It takes a long time for customers to find stores, parking spaces, and service facilities, and the experience and repurchase rates decrease.
2. There is no quantitative data on passenger flow, movement, retention, and conversion rate, and there is no objective basis for operational adjustments and brand investment.
3. On-site marketing has extensive reach and cannot be accurately pushed according to location and group of people. Marketing resources are wasted and conversions are low.
4. The car-finding efficiency in the parking lot is low, congestion relief is delayed, departure is slow, and the complaint rate is high, which affects the mall's reputation.
Core of Customized Solutions
Technical Adaptation
WiFi RSSI fingerprint positioning technology, multi-AP collaborative listening technology, non-sense acquisition and location calculation technology, and indoor vector map rendering technology.
Product Portfolio
Positioning WiFi AP (terminal signal collection), AC positioning controller (equipment management and data aggregation), positioning engine server (real-time location calculation), indoor electronic map platform (navigation and display), passenger flow operation analysis system (data statistics and output).
Implementation Process
On-site survey and AP point planning → equipment deployment, fingerprint collection and map production → system joint debugging, online operation and 7×12 hours operation and maintenance guarantee.
Core Advantages of the Solution
1: Reuse the existing WiFi cabling and power supply in the mall, integrate positioning and Internet access services, shorten the deployment cycle by 40%, and reduce the transformation cost by 30%.
2: Inductive positioning, the terminal only needs to turn on WiFi to be positioned. No connection, no APP, no authorization is required. The coverage success rate is ≥98%.
3: The positioning accuracy is 3–5 meters, the response time is ≤2 seconds, and it supports the integrated implementation of full-floor navigation, reverse car search, passenger flow, and precision marketing.
Application Scope
Large space indoor scenes such as large commercial complexes, shopping malls, department stores, underground parking lots, theme blocks, indoor exhibition venues, etc.
